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This was a student project focused on applying UX research methods to better understand user behavior and improve customer experience.

Process
We analyzed target user groups using tools such as Customer Journey Mapping and Conversion Path Analysis, identifying key touchpoints, pain points, and opportunities for improvement. Based on these insights, we proposed strategic design changes aimed at optimizing user interaction and conversion flow.

Result
The project demonstrated how structured UX methodologies can translate complex user data into clear, actionable solutions that enhance both usability and customer satisfaction.